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Safe Info:
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Customer Privacy Requirements
The requirements needed for our Safe Info seal of approval will provide you
with the means to advertise your ethical business practices and create stronger
relationships with your customers. First of all, you do need to focus on the
private data and information that you require from all of your customers through
your website. This private data does include the use of home telephone numbers,
addresses, names, and credit card information.
To receive our Safe Info seal of approval to prove the ethical business
practices of your website, you do need to treat all personal information as of
the utmost importance for the protection of your customers. It is also necessary
to regard all of this private information as sensitive, meaning that it deserves
strict security and protection. As a business owner, you do need to enable your
customers to have the option refusing to disclose any of their private
information if it is not directly related to the purpose of the purchase or
service. They do need to have the capability to decline the request for this
information, unless it is directly pertinent to the sale or purchase.
You also do need to advertise whether or not this personal information is sold
to third parties, which is part of protecting all customers in the online
setting. If this is the case, then you do need to notify all customers with an
e-mail to garner their consent to solicit their personal information. Any
informational e-mails or newsletters that are sent to customers do need to have
a link to allow them to unsubscribe, depending on their preference.
If your customer is under 13, you cannot collect their personal information
without the consent of a guardian. If any of the pages on your site are only for
users over 13, then anyone under 13 should be restricted from the use of these
pages.
It is important to take steps of the utmost security when collecting and
disclosing any information from your customers so that all of their data is
completely secure. You do need to link to your privacy policy from the home page
of your website, as well as from any other page that is collecting private and
personal information. These standards of excellence in business practices are
exactly what will allow you to proudly display our Safe Info seal of approval,
establishing yourself as a credible e-commerce website that provides a secure
place for purchases and services for all of your customers.
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Home › Customer Privacy
Requirements
